Mawmaw's Brand

The Mawmaw’s brand was created to evoke nostalgia and southern charm through both its packaging and visual identity. The design of the bottles and meal boxes captures the warmth of a family kitchen—simple, recognizable, and comforting. Bright colors, plaid patterns, and rough-edged borders were used to add a playful, handmade touch that feels authentic. The goal was to create a frozen meal brand that brings the essence of southern comfort food to any table with ease. Altogether, the design reflects a sense of home and familiarity that defines Mawmaw’s.