Rooted Chocolate Bar

Rooted is a luxury chocolate bar that appeals to the health-conscious consumer. Rooted’s brand identity stems from farm-to-table advertising. The rustic, nature-focused design draws inspiration from how chocolate is harvested. The cocoa plant provided great inspiration for the design of Rooted’s logo. Other elements, such as the roots in the background and the torn edges of the accents, add to the earthy feel. The font choices were carefully selected to create a clear identity. A serif font would have felt too fancy, so a sans serif was chosen instead. The rustic nature of the logo font pairs nicely with the supporting font.